Add Listing
  • You have no bookmark.

Your Wishlist : 0 listings

Sign In


Beauty West Africa

Beauty West Africa came back with a BANG!

It was so great to see so many of the beauty industries who’s who back together at the Landmark Centre all under one roof and ensuring that, despite the ongoing pandemic, the Beauty industry of West Africa is open for business, and continuing to grow.

The exhibition was a reduced size for 2021 with just the hall utilized, hosting 105 exhibitors, 3,194 visitors, and 42 speakers. 2022 will be a big one though and we are excited to announce that we will be expanding not only into hall2 but for the first time we will spread into a third hall to keep up with the demand for exhibition space.

I am sure that everyone in attendance in 2021 will agree that the new conference format, in partnership with Beauty in Lagos, was a huge hit! With the floor packed full of delegates from start to finish each and every day. A special thank you to Ezinne Alfa for curating such a showstopping program and a huge thank you to all of our esteemed speakers.

We look forward to seeing everyone in 2022 when Beauty West Africa will return with its biggest edition to date. Look out for new exhibitors, feature areas, panel discussions, country pavilions, prize giveaways, internationally hosted buyers, matchmaking software, and more!

Market Overview - Nigeria Nigeria is the most populous country in Africa with over 200 million people

Nigeria is the most populous country in Africa with over 180 million people. It is projected that by 2030 it will be the world’s third most populous country behind China and India. As of 2015, Nigeria is the world’s 20th largest economy, worth more than $500 billion and $1 trillion in terms of nominal GDP and purchasing power parity respectively. It overtook South Africa to become Africa’s largest economy in 2014.

The commercial hub of the country Lagos has over 21 million inhabitants and is the largest city in Africa, in fact, Lagos State’s GDP is $131 billion in its own right, making it the 6th largest economy in Africa.

Beauty and Cosmetics

The cosmetics sector in Sub-Saharan Africa is expected to grow over the next two years. Overall, the African beauty and personal care market was estimated at €6.93 billion in 2012 and it currently increases between 8% and 10% per year against a global market growth rate of close to 4%. It was expected to have reached €10 billion in 2017 when the continent’s total population, the fastest growing in the world, passed 1.2 billion inhabitants.

The Nigerian beauty and personal care market is experiencing rapid and dynamic growth, providing lucrative opportunities for beauty businesses from around the region and beyond. The market is currently worth an estimated US$3 billion, according to Euromonitor International, and its value is likely to rise to keep pace, with an increasing number of working women with disposable income as well as sophisticated youth searching for new ways to care for and present themselves.

Strong population growth – particularly of the young, urban, and female populations – means beauty and personal care in Nigeria has plenty of scope for growth, especially in terms of exciting, new products. As part of the nation’s fast-growing middle class, young people are becoming more westernised through media exposure, and are expected to drive demand over the forecast period. (Euromonitor)

According to Kosmetica World, Nigeria has become a destination of choice for investment by international companies that aim to seize the opportunities presented by the beauty and personal care markets. This is due to the expected population growth and an impressive positive performance by beauty and care products.

Sub-Saharan Africa currently accounts for 3% of global beauty products sales but that share is expected to grow at double the rate of the market. (

4th Edition of Africa’s Nail Art Competition

All is set for the fourth edition of the much anticipated AFRICA’s NAIL ART COMPETITION proudly organized by Nectar Beauty Academy.  

The event aims at developing and appreciating existing talents in the beauty industry.

The maiden edition was held last year in Oct. 2015 . The Africas Nail Art Competition was founded by Beatrice Eneh because of her passion for empowering individuals in the Beauty Industry and over the years over 4000 nail technicians submit entry which gets vetted and presented to set of judges to decide the eventual winner/s. Winners were treated fabulously, empowered to become Enterpreneurs and Educators in the Beauty Industry. This life changing experience is the inspiration to make the 4th edition even Bigger and better!

For Grants & Sponsorship kindly email

Top 20 finalist stand the chance to win – A trophy for (1st – 3rd Positions), cash prizes, hampers & lots of other exciting give-aways. As usual top 50 applicants will get free skill acquisition/training.

The event is scheduled at the 2022 Beauty Africa Exhibition, Landmark Center, plot 2 & 3 water corporation road, Victoria Island Lagos, Nigeria from the 29th of November – 1st of December 2022th  between 10am to 4pm daily.

Entry Procedure: Simply send Whatapp pictures of NailArt with applicants face visible and video of service process(before, during and finished work) to +234 7010725109  or email application (contact details , videos and pictures) and requested images to


Shortlisted candidates will be informed via email on or before the 25th November 2022. All Participants are to bring 2 models for each day. Free training for shortlisted candidates & other invited Nail Technicians will hold as from 1.30 to 2.30pm on the 29th and 30th of November.


11AM – 12NOON

12.30 – 1PM

1.30 -2.30PM

Day 1 : 29th November




Day 2 : 30th November 




Day 3 : 1st December 





Meet the Judges


Lanre Da Silva Ajayi (LDA) is the founder of eponymous design label. In seventeen years her passion for fashion has gotten stronger making the label a fashion favourite among the media, celebrities and fashion lovers. 


Linda Edozien is the founder, MD/CEO of Barazahi Limited.  Having successfully completed several courses in skincare and beauty including the London School of Beauty (United Kingdom), Linda was able to raise the necessary capital and create a haven which is one of the most respected Spas in the country.   


Olga Senina is a certified international nail specialist from Russia with 14 years of experience in nail grooming. Olga was the 3rd Runner up at the First Edition of African Nail Competition organized by Beatrice Eneh in 2015 and has since then impacted the Nail industry by Training a lot of Nigerians in Lagos.


Dayo Samuel is one of Nigerian Best Artistic Nail Technician who has shown distinct talent and has trained a lot of Nail technicians who are now Enterpreneurs . He is the CEO of DayoSamuels Nails Located in Lekki Phase 1 , Lagos , Nigeria. He  is well known for His Design and Flawless skills in Extremely long Nail Extensions and very passionate about the Nail Industry.


Olga Kotova is an international certified specialist with over 7 years experience in the beauty industry. She Participated in international competitions in Ukraine and Belarus and has been a previous Judge in the past Editions of Africa Nail Art Competition.


Olutayo Adebowale Odeyemi is an indigene of Osun state and has  been in the nail industry for 7years. He is the most recent winner of the west African nail art competition and is returning this year as a Judge to handover the baton to the anticipated winner in the 2022 Edition of the West African Nail Art Competition.  


Beatrice N. Eneh is an Entrepreneur with global experience working with Multinationals across multiple industries. Beatrice N. Eneh holds an MEng from the Massachusetts Institute of Technology (USA), an MBA from Lancaster University Management School (UK). She has founded many companies and Seats on Various Boards.

Beauty West Africa 2022 will be biggest ever Africa’s largest beauty trade exhibition confirms over 220 exhibitors

The organisers of Beauty West Africa are confirming that next month’s show will be the biggest yet. With more than 220 exhibitors already booked, the show will require three exhibition halls at the Landmark Centre on Victoria Island, Lagos.

Beauty West Africa will open its doors from November 29th to December 1st with exhibitors coming from Nigeria and around the world. Manufacturers, suppliers and distributors will be coming from Africa, Asia, the Middle East, Europe and North America to do business with Nigeria’s beauty, hair and cosmetics businesses.

Now in its fourth edition, Beauty West Africa will see many returning exhibitors but will be welcoming many new companies, too. When the 2021 show returned after the pandemic, it was a sell-out and 2022 will see the exhibition space expand to more than 4,200sqm. Of note is the increase in Nigerian businesses who will be participating at what will be Africa’s biggest beauty event yet.

Beauty West Africa is organised by BtoB Events which runs a portfolio of leading trade exhibitions in Nigeria. Its Managing Director Jamie Hill is looking forward to greeting exhibitors old and new, and particularly those from Nigeria itself.

“Beauty West Africa 2022 will welcome a record number of Nigerian exhibitors, which is a testament to the entrepreneurial spirit of the Nigerian people and sector,” says Mr Hill. “Despite various challenges being faced in the local economy (such as inflation and devaluation of the Naira) these Nigerian businesses are actively continuing to invest in activities designed to boost their revenue and exporting capacities.”

Successful features at exhibitions organised by BtoB Events are pavilions bringing together businesses from specific countries, and Beauty West Africa is no different. Official pavilions will be present from Indonesia, South Africa, Senegal, Pakistan, and Egypt, Mr Hill has announced. “We are delighted to welcome national pavilions from no less than 5 countries at this year’s exhibition and conference, furthering our mission to bring the world of beauty to Nigeria.”

In addition to the meeting with a wide range of exhibitors, attractions that will draw visitors to the event include seminars, demonstrations and a beauty conference, as well as visits by key beauty celebrities and influencers.

The mix of business opportunities, talks and potential to see the latest developments in hair and beauty products makes the event a must attend for many businesses. New Trend the brand behind Nisa, will be attending for the 3rd time. Their managing director says: “This is the place to be if you want distributors in Africa.”

Available Dates

Items Reviewed - 1

5.0Very Good



Beauty West Africa

Beauty West Africa came back with a BANG!

Add Review

Your email is safe with us.
3.5 Your Score
Add Photos

Instant Booking

Total Cost $
The total cost above doesn't include 10% service fee.

Booking Inquiry

Total Cost $
The total cost above doesn't include 10% service fee.

Price Range

Hosted by :

Sumeltex 243 Places Hosted


Verified by MonsterInsights