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China Beauty Expo (CBE) is expanding its offerings in response to market demands and exhibitor requests. In September 2024, the event will launch a new edition called “China Beauty Expo – Hangzhou” (CBE Hangzhou). The event will be held at the Hangzhou International Expo Center from September 11-12, 2024, during the industry procurement season.

The theme of the event is “Go! Inno-Beauty”, which will showcase trendy domestic brands, selected imports, customized supply chains, Influencers/MCN, new channels, and other inno-beauty resources that adapt to the current market development. The aim is to make more new resources visible and promote the upward growth of the industry. Based on CBE’s premium standards, the event is expected to showcase more than 5,000 beauty brands from over 20 countries and regions, attracting over 50,000 global professional visitors to the show.

CBE Hangzhou 2024 will have 4 theme halls and 3 featured areas, with a total exhibition area expected to exceed 100,000 square meters within 3 years. The goal of CBE Hangzhou 2024 is to provide a platform for the beauty industry to showcase their products and services, as well as to promote the growth and development of the industry.


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