Held for over 20 years, CBE (China Beauty Expo) is the professional trade event and platform of the beauty industry. Hosting over 3,500 exhibiting companies, and 10,000+ brands covering the entire beauty supply chain from finished beauty products to the latest in packaging solutions, CBE is a one-stop sourcing experience for distributors, retailers, and beauty professionals seeking to learn and try the largest range of beauty products and manufacturing solutions in Asia. China is set to become the world’s largest market for beauty products, with burgeoning demand for premium cosmetics. 84% of Chinese consumers claim that they have upgraded to either more premium lines or more premium brands in the past year. More than ever, Chinese consumers are interested in advanced raw materials, and premium packaging and fashionable products.