Licensing Expo Shanghai (LEC)

Licensing Expo Shanghai, also known as LEC, is an event organized by Informa Markets that aims to connect IP owners and agents with OEMs, ODMs, licensees, and retailers. 

The expo covers various categories, including anime images, film and television, museums, culture and art, online literature, entertainment, games, publishing, corporate brands, sports, and more. 

The event’s primary goal is to establish efficient business connections between different parties. The Global Licensing Expo is a globally recognized exhibition that has been successfully organized in several cities, including Las Vegas (Licensing Expo Las Vegas), Shanghai (Licensing Expo Shanghai), and London (Brand Licensing Europe). Informa Markets is also the publisher of License Global, a significant publication in the licensing industry.