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Social Media And It’s Influence On Tourism

Social Media And Its Influence On Tourism


Social media and its influence on tourism cannot be overemphasized, considering it contributed to the growth of the tourism industry.

Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities.

Users engage with social media via desktop computers, tablets, and smartphones, using web-based applications and applications designed fully on computer software programs.

Tourism, on the other hand, is the activities of people traveling to and staying in places outside their usual environment for leisure, business, research, or other purposes for more than one consecutive year. It is a temporary short-term movement of people to destinations outside the place where they normally live and work.


Social Media has made a tremendous influence on the tourism industry apart from personal and business alike. Customers engage with social networking sites to research trips, make an informed discussion about their travels, and share their personal experiences of a particular hotel, restaurant, or airline. Social media has had a wide-reaching influence on the tourism industry.

Researchers have revealed that about 50 million unique monthly visitors are actively seeking out travel information every day and that 200 million reviewers and opinions are posted on TripAdvisor to date and more than 800 million active users on Facebook posting and sharing images, among several other social media plugs, hence its significant influence on travel destination and choice.

The tourism market recognized the growing number of tourists who use modern social media tools, which allows us to reach, nurture, and engage our target audience no matter their location. Tourists can use social media to connect with the audience to generate brand awareness, leads, sales, and revenue.

Social media handles information on tourism sites and locations.

There are several types of social media links where individuals and organizations seek information on tourism sites and locations.

Social media networks, for instance, Facebook, Linked In, WhatsApp, Twitter, and Instagram.

Bookmarking sites, for instance, Pinterest, flip board, and Digg.

Social news, for instance, Digg.

Media sharing; for instance, Pinterest, Youtube, Vimeo, and Microblogging.

Blog comments and forums.

Social review sites and community blogs.

Tourism and destination are undoubtedly brought to the public through the largest spectrum of social media, which is the most accessible platform to get valid and verified information on tourism and its sites and location.

Therefore, in conclusion, social media has made a massive global influence on tourism.

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