China Toy Expo

The China Toy Expo (CTE) is an annual tradeshow organized by the China Toy and Juvenile Products Association (CTJPA), which is the only national trade organization for toy and baby products in China. The event will showcase toys from 17 different categories, with 95% of exhibitors being primary source factories. The local governments and associations from 20 production hubs, such as Dongguan, Shenzhen, Chenghai, and Yunhe, strongly support CTE. The tradeshow will welcome high-quality leading companies and factories from these hubs.

Every October, thousands of top-rated suppliers and brand owners gather to showcase a diverse array of toys, games, and concepts to over 100,000 domestic and international buyers. Visitors can expect on-site forums, meetings, and galleries that reflect market insights and industry trends in China.

CTE is Asia’s most extensive B2B toy fair, and it has been celebrated annually since 2002. The tradeshow is recognized globally as the ultimate one-stop sourcing destination for international buyers. Moreover, it serves as a powerful gateway for foreign brands to successfully enter the lucrative Chinese market.