ProWine Shanghai 2025
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Description
ProWine Shanghai 2025: Comprehensive Overview
Event Fundamentals
Name: ProWine Shanghai 2025
Description: Leading Trade Fair for Wine and Spirits in Mainland China
Dates: November 12-14, 2025 (Wednesday-Friday)
Venue: Shanghai New International Expo Centre (SNIEC), Shanghai, China
Organizers: Messe Düsseldorf (Shanghai) Co., Ltd. and China International Exhibitions Ltd.
Event Significance
ProWine Shanghai has firmly established itself as the most influential professional wine and spirits exhibition in mainland China. As the Asian satellite event of ProWein Düsseldorf (the world’s largest wine trade fair), ProWine Shanghai brings German-standard professional services to the Chinese market, creating an exceptional platform that connects international producers with the dynamic Chinese wine and spirits market.
Historical Development
Since its inception, ProWine Shanghai has experienced consistent growth and development, evolving into a crucial business platform that has significantly contributed to the wine and spirits industry’s expansion in China. Over the past decade, the exhibition has maintained high professional standards while adapting to the specific needs of the Chinese market, earning recognition from both exhibitors and visitors for its exceptional service quality and business opportunities.
Exhibition Scale
ProWine Shanghai typically features:
- Hundreds of exhibitors from 40+ wine and spirits producing countries and regions
- Thousands of professional visitors including importers, distributors, retailers, and F&B professionals
- Multiple exhibition halls at the Shanghai New International Expo Centre
- Specialized pavilions representing major wine-producing regions
- Comprehensive coverage of the wine and spirits industry
Exhibition Content
Product Categories
- Still wines (red, white, rosé)
- Sparkling wines and champagne
- Fortified wines
- Spirits and liqueurs
- Craft and premium spirits
- Organic and biodynamic wines
- Wine accessories and technology
- Wine education and services
Regional Representation
- European wine regions (France, Italy, Spain, Germany, Portugal, etc.)
- New World wine regions (Australia, Chile, Argentina, United States, etc.)
- Emerging wine producers
- Chinese domestic wineries and distilleries
- Country and regional pavilions
Special Features and Programs
Professional Masterclasses
Expert-led tastings and educational sessions featuring:
- Varietal-specific deep dives
- Regional terroir explorations
- Vintage comparisons
- Food and wine pairing workshops
- Market trend analyses
Industry Forums
Knowledge-sharing platforms addressing:
- Chinese market entry strategies
- Consumer behavior and preferences
- Distribution channel development
- E-commerce integration
- Regulatory compliance
- Sustainability initiatives
Sommelier Competitions
Showcasing the skills of China’s growing sommelier community through:
- Blind tasting challenges
- Service technique demonstrations
- Food and wine pairing competitions
- Knowledge assessments
Trade Match-Making
Structured B2B networking opportunities connecting:
- International producers with Chinese importers
- Brand owners with potential distributors
- Suppliers with retailers and on-premise buyers
Strategic Importance for Stakeholders
For International Wine and Spirits Producers
- Direct access to China’s vast and evolving market
- Face-to-face meetings with potential distributors and partners
- Competitive intelligence gathering
- Brand exposure to key trade professionals
For Chinese Importers and Distributors
- Discovery of new products and producers
- Portfolio diversification opportunities
- Direct negotiations with international suppliers
- Exclusive early access to new releases
For Retailers and On-Premise Buyers
- Comprehensive overview of available products
- Trend identification and education
- Networking with suppliers and producers
- Competitive advantage through product knowledge
For Industry Professionals
- Educational opportunities through masterclasses
- Networking with peers and industry leaders
- Career development and certification pathways
- Knowledge expansion and skill enhancement
Market Context
ProWine Shanghai 2025 takes place amid important developments in China’s wine and spirits market:
- Post-pandemic recovery and recalibration of consumption patterns
- Increasing domestic wine production quality and prominence
- Growing sophistication of Chinese consumers
- Rising interest in diverse wine regions and styles
- Expanded e-commerce and digital marketing channels
- Increasing focus on premium and ultra-premium segments
- Growing appreciation for craft spirits and artisanal production
Connection to ProWein Global Network
As part of the international ProWein family, ProWine Shanghai connects with:
- ProWein Düsseldorf (Germany) – The flagship event
- ProWine Hong Kong
- ProWine Singapore
- ProWine São Paulo (Brazil)
- ProWine Mumbai (India)
This global network facilitates knowledge transfer and business connections across continents while maintaining consistent professional standards.
Participation Options
For Exhibitors
- Standard booth packages
- Custom stand designs
- Sponsorship opportunities at various investment levels
- Presentation and tasting slots
- Inclusion in supporting programs
For Visitors
- Professional registration (trade only)
- Pre-arranged meeting schedules
- Access to educational programs
- Networking events
2025 Edition Highlights and Focus Areas
Building on the momentum from previous years and aligning with the direction set by ProWein Düsseldorf (March 16-18, 2025), the 2025 edition of ProWine Shanghai is expected to emphasize:
- Innovation and Future-Readiness: Showcasing innovative approaches in production, packaging, and marketing to address industry challenges
- Sustainability Initiatives: Highlighting environmentally conscious practices throughout the wine and spirits value chain
- Digital Integration: Exploring e-commerce strategies and digital marketing approaches specific to the Chinese market
- Premiumization: Focusing on the growing premium and luxury segments in China’s wine and spirits market
- Market Diversification: Introducing emerging wine regions and alternative product categories
- Education and Knowledge Transfer: Expanding professional development opportunities for Chinese trade professionals
Practical Information
Venue Advantages
Shanghai New International Expo Centre offers:
- Strategic location in Shanghai’s Pudong district
- Excellent accessibility via public transportation
- Proximity to international hotels and amenities
- State-of-the-art exhibition facilities
- Supporting business services
Event Leadership
The exhibition will be under the direction of experienced leadership from the ProWein global portfolio, including the recently appointed Managing Director for Wine & Spirits Portfolio, Marius Berlemann, who brings extensive industry expertise to the event’s strategic direction.
Future Outlook
As ProWine Shanghai continues to evolve alongside China’s dynamic wine and spirits market, the 2025 edition represents an important milestone in the event’s development. Despite current challenges in the global wine market, including stagnating sales in some regions, ProWine Shanghai is positioned to highlight growth opportunities in the Chinese market while providing valuable connections between international producers and local trade professionals.
The exhibition’s commitment to German-standard professional service, combined with a deep understanding of the Chinese market’s unique characteristics, ensures that ProWine Shanghai 2025 will continue to deliver exceptional value to all participants while supporting the sustained growth and prosperity of the wine and spirits industry both within China and globally.
Retail
- Specialist shops for wine, sparkling wine, spirits
- Independent food retailing
- Affiliated food retailing
- Beverage warehouses
- Organic specialist shops/ organic supermarkets
- Duty-free shops
- Mail order companies
- Wholesale for wine, sparkling wine, and spirits
- Import/ export
- Sales agents for wine, sparkling wine, and spirits
- Gastronomy (restaurants, pubs, cafés, bars)
- Community catering, factory catering
- Systems catering
- Catering and party service
- Hotels
- Hotel management schools and specialist academies
Manufacturing industry
- Viticulture
- Production
- Accessories (beverages)
Available Dates
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